Gucci Cosmogonie 2023 Critique
2023
Around November, the Kazakh internet community started reposting images from the campaign, accusing Gucci
of stealing and appropriating elements of Kazakh culture.
Gucci does steal in this case, however after reading the comments section and doing some image searches, the stolen elements can be related to other Turkic and North African cultures, which is even more problematic since the brand most likely chose to do so to make it unclear where they "took inspiration" from.
This collage series created by picture sampling is a supplement to my research.